Do More, More Naturally


Embrace your instincts and unleash the power within. 

It’s another great day in the life of your future self.

You wake up energized. You’re excited to get to work because (not to brag) you’ve been in the zone lately. Everything is clicking. You’re a well-oiled machine, capable of getting more done in a day than you previously thought possible, with plenty of vitality left over for life, liberty, and the pursuit of happiness. And all you can think is… 

Isn’t it great to be able to do more, more naturally? 


Why did I wait so long to make that simple change?

Amy Bruske and David Kolbe invite you to make that change now by embracing a new path to effortless performance. Whether you’re a seasoned professional, an aspiring entrepreneur, or simply someone seeking to amplify your impact in the world, you’ll benefit from practical strategies and immediately actionable advice to help you Do More, More Naturally. 

Your future self will thank you.

Request a FREE Chapter!

The new book from David Kolbe and Amy Bruske

is the pain-free performance handbook you've been waiting for!

Learn More About Kolbe's Human Performance Experts


David Kolbe is transforming how the world understands human performance. He comes from a lineage of psychometric pioneers and is the CEO of Kolbe Corp, a company committed to helping people achieve what they care about most. David has lived and breathed the Kolbe Concept® and helped develop the original algorithm for the Kolbe A™ Index — the only proven tool to unlock instinctive strengths. He’s passionate about helping people discover their strengths, reduce their stress, and find more joy at work and home. Top companies call David because he knows the secret to unleashing innovation and building teams that thrive, and has the scientific validation to back it up. David is known for his speeches and workshops that blend wit, interactivity and introspection. With a rich background in law and business, David has an exceptional knack for turning innovative ideas into profitable ventures. Before he joined Kolbe Corp, David was an attorney at a top Arizona law firm and a Legislative Director in Congress. He also holds a degree in economics from the Wharton School of Business. When he's not at work, you can find David skiing down a mountain, playing poker, or immersing himself in music. He calls Arizona home. 

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Amy Bruske has had a life-long obsession with human behavior, and she’s on a quest to help driven people find the freedom to be themselves. She is one of only three Senior Master Consultants in the Kolbe Concept® — the authoritative theory for human instinct and performance. As President and an owner of Kolbe Corp, she spends her days advising Fortune 500 companies, top government agencies, and rapidly-growing small businesses about how to do more, more naturally. Her innovative training programs empower a global cohort of high-impact consultants and hundreds of teams each year harness the power of instinctive strengths to achieve what they care about most. Amy’s provocative speeches and interactive workshops have propelled Kolbe Corp’s global impact, supporting entrepreneurs, emerging leaders and driven consultants to achieve effortless performance. She partnered with renowned theorist Kathy Kolbe to author Business is Business — the groundbreaking family business guide. Amy never stops learning from others and has a keen eye for useful tips and best practices, which is why she commits extensive time to serving on boards and joining organizations like the Women Presidents’ Organization and the International Women’s Forum. She serves as Chairman of the Board for the Center for Conative Abilities in Arizona, where she lives with her family. Outside the office, Amy is a true crime podcast enthusiast, a meditation and yoga devotee, and a fan of light-hearted TV shows.

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Request your FREE CHAPTER from Do More, More Naturally

Learn how to unleash your natural instincts, solve your most pressing people issues, and redefine the future for you and your team.


The Kolbe A Index is an instinct assessment so powerful you’ll discover the foundation for everything you do moving forward. Kolbe measures your instinctive way of doing things and the result is called your MO (method of operation). It does not measure intelligence, personality or social style. It is the only validated assessment that measures a person’s conative strengths. Unlike any other assessments or quizzes you’ve taken, Kolbe gets directly at how people execute (not their IQ or personality). 

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